Small Business Blog Writing Tips
You launch a new small business blog, and then writer’s block kicks in. What to do? Here are some tips to help you with ideas for new posts to your blog. Your blog writing style does not have to be textbook perfect, so informal writing is suitable as long as you check grammar and spelling. It’s okay to entertain as you provide information, too. Visitors will not expect literary works suitable for a Nobel prize when you create blog posts, so relax.
Write short paragraphs and cover one aspect of what you present in each. Visitors want information quickly; so long paragraphs should be avoided. Short posts of 1-2 paragraphs are fine, too. Most website content is quickly scanned, so headlines and the first few words of each paragraph may be all that most visitors view before deciding to read details, or exit. Continue reading
Should I Start A Blog For My Small Business?
Can a small business really benefit from a blog? You bet your sweet can-can it can.
OK, so that’s too many cans for one article. Bottom line. You CAN run a small business blog and make it profitable. Here are a few tips on how:
- First, don’t try to swallow the whole apple in one bite. Take it slow. You may not need a daily blog. Start with a weekly blog and move up from there as you need to.
- Secondly, make a list of keywords before you do anything. Then, focus each blog entry on a single keyword. Write 150-200 words on that keyword and link back to your main web site.
- Thirdly, don’t promote your competitors. Promote yourself. No-brainer? You would think, but I see small businesses promoting their competition all the time.
- Fourthly, speak to your audience, not at them. Invite them to participate. Sponsor contests or encourage comments and interaction. That’s really what blogs are for. Continue reading
Blogging and SEO – A Perfect Small Business Internet Marketer Match
It has become pretty obvious that blogs have been become an important part of marketing for almost any type of online business. They are unmatched resources when it comes to connecting with customers and potential customers.
But, there is an additional benefit that shouldn’t be over-looked: there impact on your Search Engine Optimization efforts. Blogging can greatly enhance any websites natural search results through regular postings, and natural keyword placement. There in fact is no stronger way to market ones website for free than by blogging with natural keywords. Continue reading
7 Questions To Ask Yourself BEFORE Staring A Business Blog
Blogging is the latest buzzword in online marketing and PR.
But with so many marketers jumping on the blogging bandwagon, few people are giving a thought to whether blogs are really up their alley, or taking the time to consider the best ways of going about it.
If you are planning to start a business blog, ask yourself these questions before you take the final plunge.
1. Do you really need a blog?
Writing and maintaining a blog takes a certain degree of commitment, as well as a passion (or at least a liking) for stringing words into a decent sentence. If you don’t enjoy writing that much, you could always create an audio or video blog.
But would your business objectives really be served by starting a blog? Or could other methods of online marketing – like SEO, ezine advertising or newsletter publishing work just as well, if not better? Continue reading
Create a Business Blog – 10 Steps to a Better Blog
Building a business blog is a great online marketing tool for finding new customers and networking online. Once you have set up your own blog, either on your own domain name and website or off site like http://www.blogger.com, it’s time to start posting effective blog entries that draw visitors.
How?
Follow these 10 steps to a better business blog!
Strong Post Titles
Title your posts for grabbing readers attention and help search engines find your blog. Every blog post has a title. Make each title strong, concise with your most important key word first in the title. This title is the heading that others see first through RSS readers so make it a grabbing headline.
Example: Stuffable Teddy Bears with Noah’s Ark Workshop or AmeriPlan – Latest Bonus Opportunity.
Strong Post Introduction
Start your actual blog entry with the same key words, phrase as your title. Think of it as reinforcing your theme of your post to your readers but it will also help with search engines and RSS readers that display your blog may include the first few lines of your latest post. Continue reading
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