owner

A New Way To Look At F.A.C.E.B.O.O.K.

The creation of an acronym for the word F.A.C.E.B.O.O.K. was developed to help you look at it through new eyes as a good way to be transparent and successful on Facebook. Share in this article are a few tips to help you in your journey of learning how to use Facebook to grow your business.

One way that you can think of Facebook is as a business component that is an extension of your business. As an extension of your business, Facebook can help you reach others online that you may not have had the opportunity to reach.

Below is the acronym to help you remember how you can use F.A.C.E.B.O.O.K. in unique ways:

  • F: Friendly should always be the way you choose to be positive with others via Facebook. Even if someone doesn’t treat you respectably, you shouldn’t respond negatively. As a business owner, your online presence is very important and how you treat others need to reflect this.
  • A: Access to you is something you clients and business partners like to have when doing business with you. Using some of the communication applications that Facebook provides is a way to build in accessibility. Doing a search in the Application of Facebook will render many helpful application such as Social RSS or Clobby.
  • C: Connecting with your mentors, clients and business partner via Facebook means that you are able to have an open dialog or communication stream with them. This could allow you to attract new clients or business associates.
  • E: Encouraging others is another way to grow your circle of influence on Facebook because being positive draws others to you. As you encourage others in a positive way then you too will receive encourage from those you are connected to via Facebook.
  • B: Building your reputation online in your industry is another good example of how you can use Facebook. As you connect with others and share your information, your reputation with grow.
  • O: Opportunity to network is one of the main reason to use Facebook. As you network, keep in mind that being pushy can be seen as negative. Show respect to others and get their permission before you blast them with information about you and your products.
  • O: Overflowing goodwill is a great thing because you will be given the opportunity to give to others through your overage. Such as giving away freebies to those who “like” your fanpage on Facebook.
  • K: Knowledge-sharing is important to growing your circle of influence online. By sharing your knowledge with others, you can become known as a subject-matter-expert which can help you cultivate a speaking career.

Hopefully, these tips will encourage you to implement Facebook in your business if you haven’t already. If you have implemented it in your business, maybe you learned something new that you can do to use Facebook to grow your business.

5 Tips To Add Facebook Connectivity To Your Website

Growing your business online using Facebook is an important step for business owners. With the growth and changes of the Facebook environment, it can be confusing at times. Well, I want to provide you with a few tips to help you navigate the waters of Facebook.

These tips can help you grow your website traffic along with encouraging people to connect with you Facebook account as a friend or a fan on your Fanpage. As a business owner you can then communicate about your products or services to those you are connected with via Facebook.

Below are a few tips that will help you implement Facebook to grow your business:

  • Connect Facebook Fanpage to Twitter. Allows you to have your fanpage automatically update your Twitter account when it is updated.
  • Add a Like button to your website. The Like button lets a user share your content with friends on Facebook. When the user clicks the Like button on your site, a story appears in the user’s friends’ News Feed with a link back to your website.
  • Add recommend option to website. The Recommendations plugin shows personalized recommendations to your users. Since the content is hosted by Facebook, the plugin can display personalized recommendations whether or not the user has logged into your site.
  • Add Like Box to your website. The Like Box is a social plugin that enables Facebook Page owners to attract and gain Likes from their own website.
  • Share Live Stream to your website. The Live Stream plugin lets users visiting your site or application share activity and comments in real time. The Live Stream Box works best when you are running a real-time event, like live streaming video for concerts, speeches, or webcasts, live Web chats, webinars, massively multiplayer games.

These are just a few of the ways you can integrate Facebook into your website. Did I miss any? If you know of any other ways to integrate Facebook into a website, please feel free to share.

Personal Branding 101 – Manage Your Digital Footprint

Your comments on business blogs are a great way to attract more readers to your own business blog and a way you can attract more clients.

If you write a comment that adds value to the conversation, it is highly likely that a reader of that blog will follow a link through to find out more about you and your expertise.

You might consider your blog comments as an online reference to your expertise.

It is however critical importance of managing your digital footprint. Continue reading

Blogging for Business and Networking

Blog – what a funny word. Not only do most individuals have a blog these days, but businesses are beginning to realize the power of the blogging medium. In recent years, they saw how amazing a blog is and how extensive a blog’s reach is. A light bulb went off in someone’s head and the business decides that “Hey, you know what? If a 12-year-old kid can create a blog that generates tens of thousands of page views a day and create a network online, why not a business?”

Hence, the business blog is born.

What is the difference between a personal blog and a business blog? The agenda is essentially the same – to update, advice, provide information and network with people who share the same passion or interest. A blog, although was first invented as an online journal of sorts, have developed into a powerful publishing media. So powerful that businesses are starting to jump onto the blog bandwagon in a valiant effort to create an online network. This is the network whereby they can stay in touch with their customers or potential customers. Continue reading

5 Strategies for Business Blogging

The business blog can take many forms and support many objectives. That’s part of the beauty of using a blog for business purposes. But sometimes the many uses of a business blog can overwhelm aspiring bloggers, making it hard to decide on a particular blogging strategy.

If you have been meaning to start your own business blog, but you’re not sure how to start, consider one of the following five strategies.

1. Instructional Business Blogs
Instructional blogs are extremely popular, and they come in many flavors. If you can teach your audience about a subject that’s important to them, you have what it takes to develop a popular instructional blog. For example, if a company sells accounting software, it might develop an instructional blog to teach readers about accounting methods, technologies and best practices. This would help the company develop readership and interaction, while also educating readers toward its products. Continue reading