The creation of an acronym for the word F.A.C.E.B.O.O.K. was developed to help you look at it through new eyes as a good way to be transparent and successful on Facebook. Share in this article are a few tips to help you in your journey of learning how to use Facebook to grow your business.
One way that you can think of Facebook is as a business component that is an extension of your business. As an extension of your business, Facebook can help you reach others online that you may not have had the opportunity to reach.
Below is the acronym to help you remember how you can use F.A.C.E.B.O.O.K. in unique ways:
- F: Friendly should always be the way you choose to be positive with others via Facebook. Even if someone doesn't treat you respectably, you shouldn't respond negatively. As a business owner, your online presence is very important and how you treat others need to reflect this.
- A: Access to you is something you clients and business partners like to have when doing business with you. Using some of the communication applications that Facebook provides is a way to build in accessibility. Doing a search in the Application of Facebook will render many helpful application such as Social RSS or Clobby.
- C: Connecting with your mentors, clients and business partner via Facebook means that you are able to have an open dialog or communication stream with them. This could allow you to attract new clients or business associates.
- E: Encouraging others is another way to grow your circle of influence on Facebook because being positive draws others to you. As you encourage others in a positive way then you too will receive encourage from those you are connected to via Facebook.
- B: Building your reputation online in your industry is another good example of how you can use Facebook. As you connect with others and share your information, your reputation with grow.
- O: Opportunity to network is one of the main reason to use Facebook. As you network, keep in mind that being pushy can be seen as negative. Show respect to others and get their permission before you blast them with information about you and your products.
- O: Overflowing goodwill is a great thing because you will be given the opportunity to give to others through your overage. Such as giving away freebies to those who “like” your fanpage on Facebook.
- K: Knowledge-sharing is important to growing your circle of influence online. By sharing your knowledge with others, you can become known as a subject-matter-expert which can help you cultivate a speaking career.
Hopefully, these tips will encourage you to implement Facebook in your business if you haven't already. If you have implemented it in your business, maybe you learned something new that you can do to use Facebook to grow your business.