business

A New Way To Look At F.A.C.E.B.O.O.K.

The creation of an acronym for the word F.A.C.E.B.O.O.K. was developed to help you look at it through new eyes as a good way to be transparent and successful on Facebook. Share in this article are a few tips to help you in your journey of learning how to use Facebook to grow your business.

One way that you can think of Facebook is as a business component that is an extension of your business. As an extension of your business, Facebook can help you reach others online that you may not have had the opportunity to reach.

Below is the acronym to help you remember how you can use F.A.C.E.B.O.O.K. in unique ways:

  • F: Friendly should always be the way you choose to be positive with others via Facebook. Even if someone doesn’t treat you respectably, you shouldn’t respond negatively. As a business owner, your online presence is very important and how you treat others need to reflect this.
  • A: Access to you is something you clients and business partners like to have when doing business with you. Using some of the communication applications that Facebook provides is a way to build in accessibility. Doing a search in the Application of Facebook will render many helpful application such as Social RSS or Clobby.
  • C: Connecting with your mentors, clients and business partner via Facebook means that you are able to have an open dialog or communication stream with them. This could allow you to attract new clients or business associates.
  • E: Encouraging others is another way to grow your circle of influence on Facebook because being positive draws others to you. As you encourage others in a positive way then you too will receive encourage from those you are connected to via Facebook.
  • B: Building your reputation online in your industry is another good example of how you can use Facebook. As you connect with others and share your information, your reputation with grow.
  • O: Opportunity to network is one of the main reason to use Facebook. As you network, keep in mind that being pushy can be seen as negative. Show respect to others and get their permission before you blast them with information about you and your products.
  • O: Overflowing goodwill is a great thing because you will be given the opportunity to give to others through your overage. Such as giving away freebies to those who “like” your fanpage on Facebook.
  • K: Knowledge-sharing is important to growing your circle of influence online. By sharing your knowledge with others, you can become known as a subject-matter-expert which can help you cultivate a speaking career.

Hopefully, these tips will encourage you to implement Facebook in your business if you haven’t already. If you have implemented it in your business, maybe you learned something new that you can do to use Facebook to grow your business.

5 Tips To Add Facebook Connectivity To Your Website

Growing your business online using Facebook is an important step for business owners. With the growth and changes of the Facebook environment, it can be confusing at times. Well, I want to provide you with a few tips to help you navigate the waters of Facebook.

These tips can help you grow your website traffic along with encouraging people to connect with you Facebook account as a friend or a fan on your Fanpage. As a business owner you can then communicate about your products or services to those you are connected with via Facebook.

Below are a few tips that will help you implement Facebook to grow your business:

  • Connect Facebook Fanpage to Twitter. Allows you to have your fanpage automatically update your Twitter account when it is updated.
  • Add a Like button to your website. The Like button lets a user share your content with friends on Facebook. When the user clicks the Like button on your site, a story appears in the user’s friends’ News Feed with a link back to your website.
  • Add recommend option to website. The Recommendations plugin shows personalized recommendations to your users. Since the content is hosted by Facebook, the plugin can display personalized recommendations whether or not the user has logged into your site.
  • Add Like Box to your website. The Like Box is a social plugin that enables Facebook Page owners to attract and gain Likes from their own website.
  • Share Live Stream to your website. The Live Stream plugin lets users visiting your site or application share activity and comments in real time. The Live Stream Box works best when you are running a real-time event, like live streaming video for concerts, speeches, or webcasts, live Web chats, webinars, massively multiplayer games.

These are just a few of the ways you can integrate Facebook into your website. Did I miss any? If you know of any other ways to integrate Facebook into a website, please feel free to share.

Are You Participating in the Business Scavenger Hunt?

Being able to connect to potential clients and to business associates is one of the goals for business owners. A strategic plan that has been put in place by Jerrilynn Thomas is a “business scavenger hunt” via Facebook. This hunt will allow me and other business owners to connect with website visitors who are participating in the “business scavenger hunt“.

As part of the hunt, participants will be required to complete forms or answer questions. Each business owner will be giving away an item via his or her website, such as the ebook I’m giving away entitled, “Implementing a Membership Website” to all those who complete the following steps:

Make sure you visit all of the websites of the business owners who are participating in the scavenger hunt so that you have an opportunity to earn or win give-a-ways. Here’s to your success!

Benefits of Creating a Membership Site

Membership sites are a new and exciting concept for online business owners. Owning a membership site offers a business owner several benefits. Some of the benefits are more obvious than others. Needless to say creating a membership site is a smart move, and if you’re wondering why, here are just a few reasons:

The first and most obvious reason is reliable, reoccurring income. With a paid membership site there is the benefit of recurring income or dues paid by the members. This is income you will be able to rely on monthly. Recurring income is one way that many business owners free themselves up to do other things, either in their business or in their daily life, without having to worry about where the money is going to come from each month.

Another benefit to owning a membership site is having a group of members that you can go to and work with on future products. In essence, you create your own following. This will be helpful when you are working on future products, not only to survey them for ideas, but also to use as the primary group you will market these new products to, as well as receive recommendations from for others to find your product or services.

Within the group you can poll members for ideas, survey them to determine their interest level or needs and even have them sign up for an affiliate program where they, too, can benefit from your new opportunities and services by referring others to you for commission. The more people you have telling others about you, your business, your products and or services, the better.

You will also begin to grow in status, be considered an expert and be the “go to” person for not only your members but others that they tell about you or who find you through the connections that are made within the group itself.

Once your group grows in size, there will be multiple opportunities for connecting with others. It is a proven fact that everyone has connections with people that other people do not have. Therefore, just think of the many valuable connections you will create with the large group of like-minded individuals that come together as a result of owning a membership site.

Let’s face it, the benefits of owning a membership site are strong! Why would you not want to benefit from the value created by this opportunity?

Benefits of Creating a Membership Site

A benefit to owning a membership site is having a group of members that you can go to and work with on future products, in essence you create your own following.  This will be helpful when you are working on future products not only to survey them for ideas but also to use as the primary group you will market these new products to, as well as receive recommendations from for others to find your product or services.

Within the group you can poll members for ideas, survey them to determine their interest level or needs and even have them sign up for an affiliate program where they too can benefit from your new opportunities and services by referring others to you for commission.  The more people you have telling others about you, your business, your products and or services the better.

You will also begin to grow in status, be seen as an expert and the “go to” person for not only your members but others that they tell about you or who find you through the connections that are made within the group itself.

Once your group grows in size there will be multiple opportunities for connecting with others.  It is a proven fact that everyone has connections with people that other people do not have, therefore just think of the many valuable connections you will create when you bring together the large group of like-minded individuals that come together as a result of owning a membership site.

Let’s face it, the benefits of owning a membership site are strong, why would you not want to benefit from the value created by this opportunity?