Wordpress, a commonly used content management system and blog platform is a great choice for business owners to use for their website or blog due to the fact that it comes already set up to be SEO or search engine friendly. It has many features that allow the search engines to navigate it with ease. In addition to these features, including the options to categorize posts and pages, it also offers the option of additional plugins such as the All in One SEO pack that will allow the owner to set up custom tags, keywords and titles that are search engine friendly. Wordpress’s use of blogrolling, ping backs and permalinks also aids in the search engine optimization.

By using Wordpress to manage ones content you are given the opportunity to benefit from the search engines without having to do the tedious task of optimizing your website yourself through meta and key tags in code, which can be a time-consuming task, not to mention the fact that not everyone is familiar with HTML code and how to do this.

In order to make the best use of Wordpress to increase SEO for your site you will need to plug in good quality content to your site. The search engines cannot read the good-looking theme on your site, the pretty colors or any of the aesthetics however it will read the content and that is what will drive traffic to your website. When a search engine enters your site it will ignore the CSS, styles and colors for the most part but will immediately scan the content for keywords. This is why content is key when it comes to using Wordpress to increase SEO.